All of us need reminders now and then about how to keep our writing fresh and sharp. Blogs are still an evolving medium, and we each come to blogging with past experiences in writing, some of which will work in the blogsphere, and some of which will not. Here are a few hints on how to improve your blog copy:
1. DO write about what matters to you. This is the first commandment of blogging. The most successful blogs are written by people who are passionate about their subject matter. When you write about topics that excite you, your writing will communicate a sense of energy that will attract like-minded readers. You'll also be more likely to keep on blogging, and won't abandon your blog after a few days or weeks.
2. DON'T take a too-formal tone. Blogging is a more informal medium than print, and your writing style should reflect that. Blogging allows you to write in a casual, face-to-face tone, as if you were sitting down for a cup of coffee with your readers. One way to begin to develop your blog "voice" is to read blogs that resonate with you and study the ways in which those bloggers choose words that maintain a professional tone while still being warm and accessible...
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