1. Manage and promote your business cheaply
With a blog, you can manage and promote your business for as little as the cost of one weekday lunch. There is no need for technical teams, marketing teams and ad costs, making the blog the most cost-efficient way to build an online presence for your business. In fact, independent research says that blogs can let you reduce th ecosts of web publishing by 90% (source: SKK).
2. Increase your reach
Because they are frequently updated, blogs rise fast to the top of search engine rankings and drive more traffic to your website. Your current audience can get updates more easily and the people who haven't found your site yet can discover your blog with the standard search engines they are already using. According to the Backbone Media Business Blogging Survey, 83% of business bloggers saw a traffic increase to their sites; 88% saw a boost in search engine rankings within 3 months of launch; and 62% saw an increase in sales within 3 months of launch. Think of how often you find a useful product or service by typing a few words into Google or some other search engine. With a blog, your company can show up in those results, too.
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